The film selected alongside internationally renowned brands like Bvlgari, Calvin Klein, Nike, and Fenty, addresses the environmental impact of fast fashion by using fabric and food waste to create textiles and prints.
The collection incorporates materials like fabric offcuts, wilted spinach and onion skins, experimenting with new printing techniques to stencil prints onto garments.
The goal is to foster an emotional connection with consumers and highlight sustainable design practices, addressing waste issues but also innovative approaches to textile production
The selection process is rigorous, with films being audited by leading filmmakers and marketing agents from the industry. The Mandela University students’ film was chosen for showcasing and recognition, highlighting the exceptional quality and storytelling displayed in their work, although it was not submitted for award nominations.
The London Fashion Film Festival, established in 2013, is dedicated to celebrating the combined arts of film and fashion, bringing together filmmakers, fashion professionals, and enthusiasts to explore fashion through various forms, including documentaries, short films, and feature films, that have been influenced by or have impacted the fashion industry.
Each year, the festival hosts screenings and events that allow participants to engage with some of the industry's most well-known names. The event provides a platform for both up-and-coming filmmakers and established professionals to present their work, exchange ideas, and celebrate the creative fusion of film and fashion.
The 2024 London Fashion Film Festival will be held as a two-day event featuring both physical and virtual components. It will showcase a diverse selection of short films, documentaries, and music videos available for global streaming on Thursday, 19 September.
Tazleigh Swartz and Olothando Ntungele
Tazleigh is currently tutoring at the Learning and Development Department and growing her clothing brand “Handmade by Tazleigh Swartz”. She has been focusing on growing her clothing brand this year, entered a few fashion shows this year and showcased at the Eastern Cape Fashion Week for the second year in a row, which was “an incredible experience”, she says.
Her dream is to one day become a lecturer and educate more people about sustainability production. She wants to next year study for her master’s degree in fashion and textile design and explore more aspects of this industry.
Olothando was selected in his first year at University to produce one of the episodes of the NickMusic, the first show produced in Africa by Nickelodeon. “This drove my love for television and production further, therefore I did it as one of my majors along with business management and marketing”.
Olothando is also working as a media and marketing assistant in Learning and Teaching. He is also a presenter at the Madibaz Radio Station and a runway fashion model.
Watch the film
More on the project