The event marked the second year of partnership with the University’s business incubator, led by Karen Snyman, highlighting a growing commitment to entrepreneurship-driven economic development.
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The seminar forms part of an ongoing collaboration between Mandela University, Johann Grobler of Travel SA, and Jennifer Agee, founder of Counselling Community Inc.
The organisers said the partnership reflects a shared goal of strengthening entrepreneurial capacity while promoting sustainable and socially responsive business practices.
Entrepreneurs linked to the Mandela University Africa Hub were invited to attend this free, two-day intensive seminar, which focused on leadership development.
The 50 delegates included both local and visiting American entrepreneurs. The international presence added a global dimension to discussions, enabling participants to compare entrepreneurial ecosystems and share best practices from different contexts.
The programme was presented by industry professionals and multi-skilled entrepreneurs. Strategic Business Coach Jennifer Agee was joined by consultant and therapists Dr Domonique Pritchette and Yunette Smith.
The topics were geared towards creating a space for young entrepreneurs to engage and exchange ideas on how to grow their businesses. The sessions equipped delegates to:
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Learn how to promote their businesses through storytelling and marketing skills
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Effectively use AI tools to boost creativity
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Pitch their businesses with confidence
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Use AI to make marketing easier
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Rewire their nervous systems for success
“The SA entrepreneurial summit was one of most empowering events that I have attended it was eye opening and so inspiring,” said delegate Elmare Hendricks, South African filmmaker and owner of Hendricks Productions.
Speaking on the significance of the event, organisers highlighted the role of universities in supporting entrepreneurship through practical engagement rather than theory alone. The collaboration with the University’s business incubator was highlighted as a key factor in ensuring that the programme remained relevant and action-oriented.
“It was inspirational to attend the entrepreneurial retreat in Gqeberha, South Africa. Jennifer Agee and Yunetta Smith brought together psychotherapists and the future and current entrepreneurs of South Africa to collaborate and inspire one another. The synergy of wealth of potentiality was incredible. These South African entrepreneurs are the future of South Africa, that shine bright,” said Sara Rector Owner and Clinical Director of the Circle of Life Counseling Centre, California USA.
Karen reiterated the University’s commitment to fostering innovation and entrepreneurship through initiatives that connect education, industry, and community development. By hosting the Entrepreneurial Innovators Seminar for a second consecutive year, the institution continues to position itself as a platform for nurturing emerging entrepreneurs.
“It proved to be a highly enriching experience for our entrepreneurs, offering meaningful intercultural exchange and valuable networking opportunities with the American cohort,” said Karen.
Jennifer expressed that the seminar is expected to grow in scope and reach in the coming years, with plans to expand programme offerings and strengthen international collaboration. As entrepreneurship continues to be recognised as a driver of economic growth and community upliftment, the seminar is set to play an increasingly important role in shaping future business leaders.